Uniforms for the Dedicated

As it looks, I will be involved in the preparations for Rookie of the Year 2011! Fantastic! The men’s fashion brand Uniforms for the Dedicated won the Rookie of the Year 2008 title, one year after they established. A/W 2010 shows clean, playful and functional fashion. Visit Grandpa or their own website to continue and discover the collections yourself.

They do not only design clothes. Music and artwork, as well as short films. This brilliant music video/short film, featuring Maria Nordström (formerly lead singer Zeigeist) is called March of No Coincidence and was released in October this year. I LOVE THE SONG. But on the other hand, I love Zeigeist too:

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